Bikini Girls Are Back for Skol
It’s 2018 and after a huge effort of our creative team with the Reposter campaign and a lot of other activations we still recieve a lot of sexist commentsd on our social media. On April Fool's Day we wanted to make a prank on the public that keep's commenting on Skol's social media asking us to get back with the ads of girls in bikini's. We invited on of Brazilian’s biggest comediant (Tata Werneck) to tell them that women on bikini’s were going to be back on Skol adverdisement. This commercil endded up not being released by the brand.
My point of view: Probably this shouldn’t be on my portfolio because wasn’t released. Probably if you read this you will think I am wrong for having it online. If you are Theo Rocha and you are reading this: Theo please don’t kill me. I just love this project SO MUCH. There is a lot of projects that we have to throw in the garbage when they are almost ready in our industry. This one I just love immensely so I took the risk of being hated.
Creative Direction: Theo Rocha
Art Direction: Lara Roncatti, Wander Tosta
Copywriter: João Vicente Freire
Agency: F/Nazca Saatchi & Saatchi