Fat Family Headquarters for Deezer

Deezer wanted to launch their new family plan: Deezer Family and comunicate that you could share it with 6 family members, 3 months free and with no ads.

We had the idea of linking Deezer to the band called Fat Family. It’s a family that sings together that is very famous in Brazil for their head movement.

The soundtrack of the commercial is a famous Fat Family music that you can listen on your Deezer clicking here. Aaaand you can also sign Deezer Family ;)

Deezer Family -> 3 Months Free -> 6 Accounts

My point of view: I love how simple and easy is to understand the message and how nice the band chosen fit in the idea. It’s also nice to have a nice fun work on my portfolio that is not related to causes. Also during this project I found out that I am not able to the the head movement.

Featured on  ︎  PropMark,

Head of Creative Data: Felipe Simi
Creative Data Manager: Juliana Jabra
Art Direction: Lara Roncatti
Head of Operations: Brisa Vicente
Producer: Larissa Kubo
Account Leader: Fabiane Abel
Agency: SOKO
Production: Café Royal
Client: Deezer