Oxente Your Agency to find out where the north of advertising is. And the northeast too.
There is a lot of prejudice against people from the North and Northeast in Brazil. This is no different in advertising even if the biggest advertisers are from these regions. It is common to see big names in advertising being biased in their networks about the subject. That's why we decided to create Oxente Your Agency. We want to break prejudice against professionals coming from these regions. The project became so big that now have it’s own events on Miami Ad School São Paulo.
︎ Oxente’s Instagram
My point of view: To be able to improve the publicity envoirement with a project it’s something that brings me great happyness.
Featured on ︎ Omnicon Group, Clube de Criação, Geek Publicitário, Razões Pra Acreditar, Promoview & Miami Ad School.
Creative Direction: Lara Roncatti
Art Direction: Arthur Melo
Copywriter: Guter Sá