PPK Sem Tabu for Bayer

Gino-Canesten, a Bayer brand related to feminine health, launched the movement ‘Pussy Whith No Taboo’ that aims to break the tabus related to the femenine body. One of the goals is to talk about thrush, infection caused by fungus. In the ad we go throw all the names that girls give to their intim parts and add that there is a lot of names for vagina so why don’t we talk about it without taboo? The campaign had a second TV ad where we explain in a more didatic way how to use Gino-Canesten.

ON ︎ Clube de Criação, PropMark, Paran@shop, Comunicação, Latin Spots

®2020   l   ROLE ︎︎︎ Campaign Concept & Art Direction   l   @ ︎︎︎ JWT   l   FOR ︎︎︎ Bayer