Road for Skol
ALL WIN ︎︎︎ DA&AD Shortlist Film 2017 ︎︎︎ Brazil’s Creative Club 2017 Yearbook ︎︎︎ Bornze Star Brazil’s Creative Club 2017 Awards
In 2016's Pride Day in Brazil, Skol made an unexpected move of releasing the film Road, a celebration of diversity. In this film, people who were never represented in a commercial in Brazil, the LGBTQ+ community, finally gained the spotlights and this was the first step into the brand's new positioning that aim’s diversity.Since the movie was released several other brands started focusing on the LGBTQ+ community as well in Brazil. We invited famous people in the community to walk with us in this path and shoot the film.
ON ︎ AdAge, Adeevee, Ad Forum, Clube de Criação, Ads Of The World, Brainstorm 9, Huffpost, La Reclamé, Meio & Mensagem, PropMark, Exame, Fica Quetinho
IN ︎︎︎ 2017 l ROLE ︎︎︎ Campaign Concept & Art Direction l @ ︎︎︎ F/Nazca Saatchi & Saatchi