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Lara Roncatti


Be Extra & Ordinary

Reposter

Bikini Girls Are Back

Manda Natus

The New Mini Soccer Star

Road

Fat Family Headquarters

Pussy With No Taboo

Real Life Superhero

How to be Naughty

Coca-Cola Stickers

Hands

The Virtuous Vinyl

Trident Resume

Uber is Not for You

Whistle of Respect

Respect Is ON

The Pop-Up Jazz

Viva Marielle

Oxente Your Agency





︎︎︎ About me
Mark

Road for Skol

ALL WIN ︎︎︎ DA&AD Shortlist Film 2017   ︎︎︎ Brazil’s Creative Club 2017 Yearbook   ︎︎︎ Bornze Star Brazil’s Creative Club 2017 Awards

In 2016's Pride Day in Brazil, Skol made an unexpected move of releasing the film Road, a celebration of diversity. In this film, people who were never represented in a commercial in Brazil, the LGBTQ+ community, finally gained the spotlights and this was the first step into the brand's new positioning that aim’s diversity.Since the movie was released several other brands started focusing on the LGBTQ+ community as well in Brazil. We invited famous people in the community to walk with us in this path and shoot the film.























ON ︎  AdAge, Adeevee, Ad Forum, Clube de Criação, Ads Of The World, Brainstorm 9, Huffpost, La Reclamé, Meio & Mensagem, PropMark, Exame, Fica Quetinho
IN ︎︎︎ 2017   l   ROLE ︎︎︎ Campaign Concept & Art Direction   l   @ ︎︎︎ F/Nazca Saatchi & Saatchi
Mark