Road for Skol

ALL WIN ︎︎︎ DA&AD Shortlist Film 2017   ︎︎︎ Brazil’s Creative Club 2017 Yearbook   ︎︎︎ Bornze Star Brazil’s Creative Club 2017 Awards

In 2016's Pride Day in Brazil, Skol made an unexpected move of releasing the film Road, a celebration of diversity. In this film, people who were never represented in a commercial in Brazil, the LGBTQ+ community, finally gained the spotlights and this was the first step into the brand's new positioning that aim’s diversity.Since the movie was released several other brands started focusing on the LGBTQ+ community as well in Brazil. We invited famous people in the community to walk with us in this path and shoot the film.

ON ︎  AdAge, Adeevee, Ad Forum, Clube de Criação, Ads Of The World, Brainstorm 9, Huffpost, La Reclamé, Meio & Mensagem, PropMark, Exame, Fica Quetinho

IN ︎︎︎ 2017   l   ROLE ︎︎︎ Campaign Concept & Art Direction   l   @ ︎︎︎ F/Nazca Saatchi & Saatchi