The New Mini Soccer Star for Coca-Cola
Coca-Cola created mini soccer star figurines during many past World Cups that often became prized collectable items in Brazil. But only the male players were produced. In the World Cup of 2018 Coca-Cola stopped producing them. We decided to complete the Mini Soccer Stars collection with the rarest mini-player of all: A female one. We created the Mini Soccer Star of the player Debinha and launched a social media challenge with Coca-Cola’s top influencers where you could win one.
ON ︎ O Globo, Geek Publicitário, UOL, PropMArk, MKT Esportivo, Justiça de Sala, Itupeva Agora, AdNews, IG, Virgo, Inteligemcia, Redepara, Campinas, Agencia Why, Educadora FM, Promoview & NH.
IN ︎︎︎ 2019 l ROLE ︎︎︎ Campaign Concept & Art Direction l AT ︎︎︎ JWT