Uber is Not for You for Uber



In Carnival 2020 we launched a campaign that talks about this: courage. In it, we renewed the Uber’s Code of Conduct, making clear  that certain behaviors are not accepted on Uber’s platform. If you commit harassment, acts of racism, LGBT phobia or any other type of violence on trips made through our app, Uber is not for you. If you think you can hit on on drivers or passengers (as), Uber is not for you. If you make jokes about someone's skin color and think that respect for others should only happen when others are like you, you know, right? That's right, Uber is not for you. Yes, Uber can exclude from its community the account of people who do not respect the Code of Conduct. After all, we believe in respect as a path to security, and security is non-negotiable.


‘Are you from the group of harassers, racists and homophobes? Uber in not for you.’


‘Do you think that harassment is ok during Carnival? Uber in not for you.’


‘Don’t respect two women kissing? Uber in not for you.’

‘Don’t respect two men kissing? Uber in not for you.’


‘Do you think that you can disrespect the Uber driver during Carnival? Uber in not for you.’


‘If you are a harrasser then Uber in not for you.’


‘If you are racist, Uber in not for you.’


ON ︎  Uber, Templario, PropMark, GuiaGay, CCQ, Geek Publicitário, BHAZ, Consumidor Moderno, UOL, Douglas Gomides

®2020   l   ROLE ︎︎︎ Creative Art Director   l   @ ︎︎︎ SOKO United Creators   l   FOR ︎︎︎ Uber







Mark