Whistle of Respect for Skol

Brazilian Carnival is a time to celebrete, have fun and enjoy but is also a time of great fear for women. Haressment during this period increase by 3 times. Is hard to have fun when you feel that you are in danger. Instead of making a movie about carnival Skol decided to help women fight this reality with the movement Whistle of Respect. Thousands of whistles where distributed all over Brazilian street Carnival to woman so whenever they felt in danger they knew what to do.

My point of view: Sometimes I feel our role as creatives is to create awarness to the brand and make it simple and we forget that. I feel that in this project we did that. People really love the whistle and was a huge sucess.

Featured on  ︎ HuffPost, ComunicadoresRevista Glamour & Propmark.

Creative Direction: Theo Rocha & Gustavo Mayrink
Art Direction: Lara Roncatti, Wander Tosta
Copywriter: João Vicente Freire
Agency: F/Nazca Saatchi & Saatchi
Client: Skol Beer - AB Inbev